I came to experience design through a winding path. I started as an exhibition designer and curator, then spent years working across aviation, media, hospitality, and e-commerce. Different industries, different problems, but I kept becoming more interested in the same thing: how people make sense of what’s in front of them, and how design can make something complicated feel clear.

That curiosity pulled me deeper into UX design. Most recently, I led product design across Aeropay’s fintech ecosystem, working on bank linking and payment experiences, platform initiatives, risk and fraud monitoring tools, and the shared design system behind them. Fintech gave me the kind of problems I like most: complex systems, a lot of ambiguity, and no room for confusion.

I do my best work on problems that need structure, nuance, and systems thinking. I think of design as a product’s body language. People feel it, even when they don’t consciously notice it. Small choices in structure, pacing, language, and flow shape whether an experience feels clear or trustworthy. I believe the strongest products emerge when design, product, and engineering shape the solution together.

Outside of design, I’m usually printmaking, planning my next trip, learning something new, or tending to my plant family.

Stay curious,
—Bebe